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University: Economic Engine

The Challenge

The University of Utah needed to communicate the economic benefits it brings to the state.

The Solution

This 30-second PSA was created to air on KUED while the Utah Legislature was meeting to determine state funding for higher education for the 2003-2004 fiscal year.

It is a simple concept intended to remind the legislature that the $237 million invested by the state returns more than $1,500,000,000 a year to the state’s economy.