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Life's Little Questions

The Challenge

This 60-second PSA was conceptualized by Dave Krummenacher, artist and father of three young children. He became aware of the fact that while children still come to their parents for answers to their questions, parents today have much better tools for answering those questions.

The Solution

“Life’s Little Questions” is a humorous look at one parent’s use of Pioneer Library to accurately answer those questions.

Pioneer is Utah’s Online Library of electronic resources. It is a fast and easy way to find credible and up-to-date information for school, work, and personal use.