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Painter

The Challenge

The Utah Department of Workforce Services has the largest and most current database of job seekers in the state. Because of this, employers can advertise and fill job openings quickly and cost-effectively. However, few employers and human resource professionals knew of these services, choosing instead to hire employment agencies.

The Solution

This high-impact production was made on a shoestring budget. It features the on-camera acting and painting talents of multi-talented Media Solutions Producer Joe Prokop.

A 30-second commercial spot, it was produced and aired at the same time as another spot (simply titled Slacker) designed to appeal to high school and college-age young adults seeking employment. After these spots aired locally, traffic to and applications filed on the Department of Workforce Services’ website increased measurably.

Other Benefits

Because of the success of these and other spots produced for by Media Solutions, the Department of Workforce Services has set aside funds annually to produce and to buy air time for these types of promotional spots and public service announcements.